AMA Victoria

What is Coaching?

Coaching is a process whereby an accredited and experienced professional coach provides guidance, support, and feedback to individuals or groups to help them achieve specific personal or professional goals.

The aim of coaching is to enhance performance, facilitate learning, and improve overall development. Here are key aspects of coaching:

  1. Goal-oriented: Coaching focuses on setting and achieving specific, measurable goals. These goals can be related to career advancement, personal development, health, relationships, or other areas of life.
  2. Personalised approach: Coaches tailor their strategies and techniques to meet the unique needs, strengths, and challenges of the individual or group being coached.
  3. Supportive relationship: The coaching relationship is built on trust, confidentiality, and mutual respect. Coaches provide a safe space for individuals to explore their thoughts, feelings, and behaviours.
  4. Skill development: Coaches help individuals develop new skills and improve existing ones. This can include leadership skills, communication skills, time management, and problem-solving abilities.
  5. Accountability: Coaches hold individuals accountable for their actions and progress. They help clients stay on track and motivated to achieve their goals.
  6. Feedback and reflection: Coaches provide constructive feedback and encourage self-reflection. This helps individuals gain insights into their behaviour, identify areas for improvement, and develop new strategies for success.
  7. Empowerment: The goal of coaching is to empower individuals to take control of their own development and make positive changes in their lives.
  8. Types of coaching: At AMA Victoria we specialise in providing career coaching, leadership coaching, executive coaching, professional ‘in-role’ coaching and performance coaching.

Overall, coaching is a collaborative process that enables individuals to unlock their potential, overcome obstacles, and achieve their desired outcomes through structured guidance and support.


Transformative benefits of coaching for doctors

Doctors can gain numerous benefits from engaging in coaching, tailored to address the unique challenges and demands of the healthcare sector. Here are some of the key benefits:

  1. Enhanced job performance: Coaching can help doctors improve their clinical and non-clinical skills, leading to better patient care and outcomes. Enhanced performance also translates to greater job satisfaction and career progression.
  2. Stress management: The medical profession is often high-stress. Coaching provides tools and techniques for managing stress, preventing burnout, and maintaining mental well-being.
  3. Work-life balance: Coaches can assist doctors to achieve a healthier work-life balance, which is crucial for long-term career sustainability and personal happiness.
  4. Leadership development: For those in or aspiring to leadership roles, coaching helps develop essential leadership skills such as communication, decision-making, conflict resolution, and team management.
  5. Career advancement: Coaching can provide clarity and direction for career progression, whether it's moving into a specialisation, taking on administrative roles, or academic advancements.
  6. Improved communication: Effective communication with patients, families, peers, superiors, and subordinates is critical. Coaching helps doctors enhance their interpersonal skills, leading to better interactions, job satisfaction and effectiveness in role.
  7. Increased resilience: The medical field can be emotionally and physically demanding. Coaching fosters resilience, helping professionals to navigate challenges and setbacks effectively.
  8. Enhanced self-awareness: Coaching encourages self-reflection, helping doctors to understand their strengths and areas for improvement. This self-awareness can lead to more effective practice and personal growth.
  9. Professional fulfillment: By setting and achieving professional goals, doctors can find greater fulfillment in their careers. Coaching helps align personal values with professional actions, leading to a more rewarding career.
  10. Regulatory compliance and ethical practice: Coaching can also focus on navigating the complexities of regulatory requirements and maintaining ethical standards in medical practice.
  11. Team dynamics and collaboration: For those working in team settings, coaching can improve teamwork and collaboration, leading to a more cohesive and effective healthcare delivery.
  12. Adaptation to changes: The medical field is constantly evolving with new technologies, treatments, and regulations. Coaching helps doctors stay adaptable and responsive to these changes.

These benefits not only improve the individual well-being and career satisfaction of doctors but also contribute to better healthcare delivery and patient outcomes.

Click here for more information about AMA Victoria’s coaching programs, or visit this page to meet our coaches.